Invite-only prelaunch. Register your interest →
The storyWhat you getFill it inVideoAboutRegister for prelaunchSign in
North keeps your plan alive after it is agreed: build it, connect your tools, track results, adjust.
1The numbers arrive

A new financial year is about to start.

Head office sends out the numbers. Each region owns a share, and it cascades to sub-regions, to pods, and finally to sales.

That is the number that needs to be hit.

Head office: the numberRegionRegionRegionPodPodPodPodPodPodSales: the number that has to be hit
2The programmes

Then head office says what you are going to run.

AI. Mining. CFOs. The programmes are built and cascaded through the regions, then localised again by regional and local marketing.

Head office programmes
AIMiningCFOs
Localised by the regions
AIMiningCFOsLocal focus
Then by local marketing
Local plans
3The plan is agreed

The plans bounce back and forth, then they are locked in.

Versions, comments, positions. Then budgets, narrative, campaigns, programmes, events and activities are approved across the year. If you are lucky, reviewed every quarter.

Plan v1Comments from three regions Different position
Plan v2Budget challenged Comment
Plan v3Narrative reworked Comment
Plan v4Events added Different position
Plan v5Final comments Comment

Agreed and locked

  • Budgets approved
  • Narrative approved
  • Campaigns approved
  • Programmes approved
  • Events approved
  • Activities approved
4A week passes

Your plan was aligned to the strategy.

Then a week later they changed it!

... and then they changed it again ...

The plan

Approved for the year

Budgets, narrative, campaigns, programmes, events, activities.

5Reality arrives

Then the plan meets the real world.

Contacts, owners, events and diaries stop matching the plan.

Fictional examples of a common pattern, not customers or real people.
J
JohnSingapore team

The industries do not match his contacts. They do not like the subjects. They are not in town that month. What about our financial year?

M
MaryAustralia

The messaging is not right. She is on finance now, not mining, and there is an event next month that is not in the plan.

M
MichalAustin

She is on leave that month. It is already approved. How can she be in town for that event?

6Firefighting

The plan is forgotten. Now it is firefighting.

↓ What N does about it

How common is this story, or a version of it, across your organisation?

See North in ActionSee what North does ↓
THAT IS WHAT NORTH DOES

Hit your number,
even when the
plan changes.

Buildthe plan and the strategy.
Connectthe tools that execute it.
Monitorresults, and see where you will or will not hit your number.
Adjusttake a snapshot, compare planned versus actual, and change course.
North Campaign Planning: a timeline of six campaigns with on-track and off-track status.
Campaign Planning: every campaign on one timeline
North Strategy dashboard with the full module menu across the top (Strategy, Campaign Planning, Events, Assets, Targets, Scoring, Process Maps, Configuration, Reporting, AH). Tiles show plan versus actual, budgeted, committed and actual spend; below are the funnel by gate, spend by cost bucket and regions.
Strategy: plan versus actual, spend and regions (test organisation, names removed)
What you can do with North

Drive success, and learn faster than the quarter.

Put your investment where it brings commercial results.

See which activities lead to deals, and what each one cost.

Spot what's working, and what isn't, fast.

Plan versus actual and pipeline
by stage, live all year, so a slow activity shows up in weeks,
not at quarter-end.

Change tactics while it
still counts.

Move budget from what's stalling to what's gaining traction, and see the effect straight away.

Steer together.

Marketing, sales, partners and finance work from the same numbers, so conversations are about the next move.

Spend your time on decisions, not data entry.

Drop in documents or a whole folder, or just speak to the screen, and North fills it in for you to review.

Bring your own AI.

Connect your own AI provider. Talk to a screen or drop in a brief, and it proposes the changes for you
to review.

Steer together

One set of numbers, so the conversation is about the
next move.

Marketing, sales, partners and finance look at the same plan and the same results. Less time reconciling, more time deciding what to back and what to change.

Fill it in your way

Tell it, drop it, or say it.

Hand North your documents, a whole folder or just talk to it. North then fills in the fields, proposes the plan, alerts you to shortfalls, proposes changes, and you approve.

DocumentsA whole folderYour voice
Everyone around the work

Success they can see.

What the people around marketing are really asking.

CEO
What they are really asking
“Is marketing a growth engine
or a cost line?”
What North gives them
One page that answers it, from the same numbers as the plan.
CFO
What they are really asking
“I'll back spend I can trace.”
What North gives them
Spend that traces from cost line to campaign to closed deal.
Sales leader
What they are really asking
“Don't credit marketing for deals my team earned, or send me leads that go nowhere.”
What North gives them
A visible attribution rule and a shared view of pipeline.
Board / investor
What they are really asking
“What's working, and what would you cut?”
What North gives them
Cost per outcome and revenue by campaign, comparable across periods.
Marketing leader
What they are really asking
“I need to defend the budget.”
What North gives them
A defensible chain from plan to closed revenue.
Planner
What they are really asking
“I'm tired of rebuilding the same numbers.”
What North gives them
The quarterly report built from the system, not by hand.
Channel partner
What they are really asking
“How am I measured?”
What North gives them
Clear expectations and results per campaign.
Buyer
What they are really asking
“Be relevant. Follow through.”
What North gives them
Coordinated, relevant outreach tied to what they engaged with.
mP&A
The category

Marketing planning and analytics.

xP&A, extended planning and analysis, took finance-style planning to the rest of the business. mP&A is the marketing version, and what North is built for: one plan, one set of numbers, tracked against results.

mP&A: planning and analytics for marketing
The headline measure

Contribution to ...
closed pipeline.

The closed-won revenue your activities sourced, the share of all closed revenue that represents, and the return on the spend behind it. Revenue that can't be linked to an activity is shown too, so you can close the gap.

What North is built to measure
Closed-won revenue in the period Sourced by activities Not yet linked to an activity Return on spend: revenue sourced, compared with what those activities cost Illustrative
Return on spend, by campaignIllustrativeCampaign ACampaign BCampaign CWhich campaigns to back, and which to change
Explore

What North is not, and every part.

Strategy

Set the plan, then watch it against what is happening.

Campaign Planning

See every programme, campaign and activity on one timeline.

Events

Run events as part of the campaign, not beside it.

Assets

Know what you have, and when it is running low.

Targets

Aim at the accounts that fit.

Scoring

Put effort where leads and deals convert.

Process Maps

Automate the routine, so people handle the exceptions.

Configuration

Set it up once, for every module.

Reporting

One place for dashboards and board reports.

Hub

Find and reach the right contacts.

Not a CRM. Your CRM stays the record of contacts and deals.Not vanity metrics. Every number links to a plan, spend or deal.Not a black box. The attribution rule is visible.Not a reporting chore. Built for steering, so it is live.Not an ad platform. Not an autopilot. AI drafts; people approve.Not a long implementation. Drop in a brief or your current plan.
Why steering matters
7.7%of company revenue is where marketing budgets sat in 2025, flat on the year before.Gartner 2025 CMO Spend Survey
59%of CMOs said they did not have enough budget to execute
their strategy.Gartner 2025 CMO Spend Survey
52%of senior marketing leaders said they succeed in proving marketing's value and getting credit for it.Gartner survey of 378 senior marketing leaders, 2024
Sources: Gartner 2025 CMO Spend Survey (press release, 12 May 2025; 402 CMOs and marketing leaders in North America, the UK and Europe) and Gartner survey of senior marketing leaders (press release, 18 Sep 2024; 378 leaders, April and May 2024). Not North customer data.
Your data stays yours. Kept separate per organisation, enforced in the database.You decide who sees what. Roles per person.Your AI, your rules. Bring your own provider; AI drafts, people approve.
Connectors

Connect the tools you already run.

Link your CRM, advertising, analytics, finance and work tools once per organisation, then use them in your flows. Anything not on the list connects through a webhook or your own API.

North: your plan, spend and results

Connects to the systems that hold your plans, budgets and results. North holds no contact records.

Google AdsAdvertising
Google AnalyticsAnalytics
MakeAutomation (webhook)
ZapierAutomation (webhook)
HubSpotCRM
Microsoft Dynamics 365CRM
PipedriveCRM
SalesforceCRM
ZohoCRM
AirtableData
MYOBFinance
NetSuiteFinance
SageFinance
XeroFinance
MarketoMarketing
ExcelSpreadsheets
Google SheetsSpreadsheets
GmailTeam collaboration
Microsoft OutlookTeam collaboration
Microsoft TeamsTeam collaboration
SlackTeam collaboration
ClickUpWork management
monday.comWork management
Webhook / genericAny other tool with a webhook or an API
Bring your own AIYour provider, your key

Account Intelligence Hub: your prospect data

Connects to the contact data providers you already pay for, using your own keys. Contact records stay in Account Intelligence Hub, never in North.

Apollo.ioContact data
BetterContactContact data
FindyMailContact data
HunterContact data
LushaContact data
People Data LabsContact data
ZoomInfoContact data
ExcelSpreadsheets
Google SheetsSpreadsheets
Google SearchWeb search
Webhook / genericAny other tool with a webhook or an API
Bring your own AIYour provider, your key
Product names and logos belong to their respective owners and are shown only to indicate which tools North connects to.

See what is driving your results.

Large teams can book a demo. Everyone else can watch the videos first, or register for the invite-only prelaunch.

See North in Action